THE SOCIAL PIRATES
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THE SOCIAL PIRATES -
Developed by a multidisciplinary team of professionals specialized in digital and social media strategy, content creation, community management, talent management, and communication for TV, cinema, and entertainment brands.
Design and production
of social & digital content
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DON MATTEO
Digital content and social communication for audience engagement
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UN PASSO DAL CIELO
Social storytelling inspired by the series’ visual identity.
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CHE DIO CI AIUTI
Digital creatives supporting fan community growth.
DON MATTEO - OVERVIEW
A former missionary turned priest, Don Matteo helps uncover the truth and guide people toward redemption. Set in the city of Spoleto, the series blends mystery and human stories, capturing everyday challenges with hope.
Don Matteo has long been one of Rai’s most successful Italian TV series, reaching record-breaking audience numbers for over twenty years and engaging millions of viewers nationwide. In the latest season, the final episode reached nearly 7 million viewers with a 27% share.
FEED - STORIES
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FEED - STORIES |
Social Content Formats
Strategic social formats developed to support season launches, drive engagement during broadcast, and maintain continuous audience interaction through narrative-driven content
Audience & Digital Impact
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Audience & Digital Impact -
The goal was to connect this strong TV presence with the digital world by increasing audience interaction and online engagement, achieving over 365K followers, 334K likes, and more than half a million interactions across social platforms.
UN PASSO DAL CIELO - OVErVIEW
Set among the Dolomites and the crystal waters of Lake Braies, the series blends breathtaking landscapes with emotional and mysterious storytelling.
Focused on human relationships and the bond between people and nature, it follows local forest rangers and police as they face complex cases in a small mountain town.
Since 2011, the show has captivated millions of viewers with stories that combine beauty, suspense, and heartfelt drama.
Social Content Formats
Strategic social formats developed to support season launches, drive engagement during broadcast, and maintain continuous audience interaction through narrative-driven content.
FEED - STORIES
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FEED - STORIES |
Audience & Digital Impact
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Audience & Digital Impact -
Un Passo dal Cielo has been one of Rai’s most successful Italian TV series since 2011, engaging millions of viewers nationwide.
In the latest season, the final episode reached nearly 5 million viewers with a 23% share.
By combining the beauty of the natural setting with strong social interaction involving the cast, the project successfully expanded its presence online, reaching 95K followers, 88K likes, and over 300K interactions across social platforms.
CHE DIO CI AIUTI - OVERVIEW
Set in an Italian convent, Che Dio ci aiuti is a RAI TV series that blends heartfelt drama with light comedy. Centered on human relationships and personal growth, it follows a group of women facing life’s challenges with hope, solidarity, and resilience. The series has captivated audiences with its warmth, humor, and emotionally rich storytelling.
Social Content Formats
Strategic social formats developed to support season launches, drive engagement during broadcast, and maintain continuous audience interaction through narrative-driven content.
FEED - STORIES
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FEED - STORIES |
Audience & Digital Impact
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Audience & Digital Impact -
The series consistently ranks among Rai’s top-performing prime-time shows.
In the latest season, the opening episode reached over 5.3 million viewers with a 22.7% share, confirming its strong connection with a broad national audience.
The social strategy amplified key emotional moments from each episode, driving real-time conversation and community engagement.Through episode-driven content and cast-related interactions, the project achieved high engagement levels and strengthened audience loyalty across social platforms.